The conference, Luxury Redefined: Luxury’s New Cornerstone takes place on Thursday, May 11th at 10:30 am. Euromonitor International’s senior analyst, Beauty & Fashion, Ayako Homma will moderate the conference.

‘New luxury’ has been defined as ‘products and services that possess higher levels of quality, taste, and aspiration than other goods in the category. Hear experts discuss why the traditional value proposition is no longer adequate for reaching consumers — and what a brand needs to do to maintain a competitive edge.

The speakers are Emma Chiu, creative innovative director, J.W. Thompson Intelligence; Sarah Owens, sr. editor, Digital Media & Marketing, WGSN; and Amber Ellis, sr. director, beauty & product management, Silgan Dispensing Systems.